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Negotiation - Larry Chu | Intangibles 047
By Steve Berg January 26, 2020
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Larry Chu is currently a partner at Goodwin - a law firm with over 1,000 lawyers - where he leads the Technology M&A practice on the West Coast. On the sell assignment side his clients have included Qualtrics, Nest and Oculus. On the buy-side, his clients have included Box, PayPal, Informatica, Sony, Skype, McAfee, and Atlassian. He has also counseled a number of banks and private equity funds, such as Morgan Stanley, Goldman Sachs, JPMorgan, Silver Lake, Andreessen Horowitz, and Kleiner Perkins. He has advised on over 200 transactions having a total value of over $125 billion. He gives me his strategies for negotiating difficult things.
Christopher Voss's book, Never Split the Difference: Negotiating As If Your Life Depended On It