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Measurement - Doug Hubbard | Intangibles 014

By Steve Berg November 12, 2017

On This Episode:

Douglas Hubbard (@hdr_frm) has written extensively about the research showing that popular non-quantitative methods, like “risk matrices”, are actually a type of “analysis placebo.” Doug wrote a book entitled "How to Measure Anything: Finding the Value of Intangibles in Business." He is also the founder of Hubbard Decision Research (HDR) a consultancy that applies quantitative analysis methods to the most difficult measurements and challenging decisions in business. He has worked with all kinds of companies and even some countries.