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Measurement - Doug Hubbard | Intangibles 014

By Steve Berg November 12, 2017

On This Episode:

Douglas Hubbard (@hdr_frm) has written extensively about the research showing that popular non-quantitative methods, like “risk matrices”, are actually a type of “analysis placebo.” Doug wrote a book entitled "How to Measure Anything: Finding the Value of Intangibles in Business." He is also the founder of Hubbard Decision Research (HDR) a consultancy that applies quantitative analysis methods to the most difficult measurements and challenging decisions in business. He has worked with all kinds of companies and even some countries.



Intangibles: A podcast about traits, behaviors, and qualities that entrepreneurs can cultivate to be successful. Find us on the web at


Antecedent Ventures: An enterprise-focused, seed-stage venture firm in NYC. You can find us at


Dentons Venture Technology Group: Operating as a boutique within the world’s largest law firm, the venture technology group runs with hard-charging tech entrepreneurs to drive growth through strategic business, finance, and legal advice from Silicon Valley to New York, to London, Berlin, Hong Kong, and beyond. Learn more at

How to Measure Anything: Finding the Value of Intangibles in Business: This insightful and eloquent book will show you how to measure those things in your own business, government agency, or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

Hubbard Decision Research: Doug Hubbard's risk assessment firm.

How to Measure Anything: Website for Doug's books. His different books have different pages available here. You can find spreadsheet resources in order to help you better measure risk.

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