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Branding - Dorie Clark | Intangibles 010

By Steve Berg September 17, 2017

On This Episode:

Today we speak with Dorie Clark (Twitter ) - an expert on branding. She’s the author of multiple books, including most recently Stand Out. She’s also an Adjunct Professor of Business Administration at Duke University. She fills up the rest of her time working as a consultant and is also a frequent speaker, blogger, and contributor to publications such as The Harvard Business Review, TIME, and Entrepreneur Magazine. 

Show Notes:

●    Why branding can be incredibly challenging and why founders often struggle with it


●    What the definition of “personal branding” truly is, and how you can effectively control it


●    How to be authentic with your personal brand and how you can choose to emphasize the qualities that are most relevant and most aligned with who you truly are and whom you want to be perceived as in the world


●    How to avoid common mistakes and pitfalls when building your personal brand


●    What qualities and traits everyone should always strive to showcase in his or her personal brand, and why you should always try to find a way to distinguish and differentiate yourself


●    Why you should be honest and transparent… but not too honest and transparent


●    Why it’s important that you actually have something meaningful to say - ie. why creating and sharing (good) useful content can be incredibly beneficial to bolstering your personal brand and/or popularizing a new business


●    What the best (and worst) practices for networking are - and why you should treat your network like your friends


●    Why introverts shouldn’t try to force themselves to go too far out of their comfort zone while networking - and why they should instead aim to control the networking setting as much as possible


●    What’s the best way to demonstrate you’re willing and eager to add value to a new network connection


●    How do you continue to control your personal brand and message in the long-term


●    Why it’s important to have an inner circle of mentors or advisors to help you make decisions


●    How much time should you devote on a daily/weekly basis to personal branding



Intangibles: A podcast about traits, behaviors, and qualities that entrepreneurs can cultivate to be successful. Find us on the web at


Antecedent Ventures: An enterprise-focused, seed-stage venture firm in NYC. You can find us at


Dentons Venture Technology Group: Operating as a boutique within the world’s largest law firm, the venture technology group runs with hard-charging tech entrepreneurs to drive growth through strategic business, finance, and legal advice from Silicon Valley to New York, to London, Berlin, Hong Kong, and beyond. Learn more at


Stand Out: Dorie’s book about how in today’s business world, you have to capitalize on your unique perspective, personal brand, and knowledge in order to inspire others to listen and take action. A free evaluation tool for your own personal brand A free 42-page Stand Out self-assessment of how well you’re building a following around your ideas

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